What's inside
E-commerce isn’t like placing sports bets where you pretty much take educated guesses. To be successful, you’ve got to know exactly what your user is doing on your site in order to best serve them. You’ll learn:
- ANALYTICS 101: E-commerce Analytics Basics
- DATA COLLECTION: Setting up a data collection right
- CUSTOMER ANALYTICS: Who are your customers
- MARKETING PERFORMANCE: Where to spend your money
- PRODUCT ANALYTICS: How to optimize your inventory / product portfolio
- CONVERSION OPTIMIZATION: Where your store is leaking money