The Absolute Beginners Guide to Ecommerce Analitycs
If you installed Analytics on your store but never look at your data, then this book is for you. Unbelivable, but there are still stores that are not using Google Analytics (or any analytics, for that matter) to measure their stores traffic & results. In this book, we’re going to look at eCommerce Analytics from the absolute beginner’s point of view.
What's inside
E-commerce isn’t like placing sports bets where you pretty much take educated guesses. To be successful, you’ve got to know exactly what your user is doing on your site in order to best serve them. You’ll learn:
- ANALYTICS 101: E-commerce Analytics Basics
- DATA COLLECTION: Setting up a data collection right
- CUSTOMER ANALYTICS: Who are your customers
- MARKETING PERFORMANCE: Where to spend your money
- PRODUCT ANALYTICS: How to optimize your inventory / product portfolio
- CONVERSION OPTIMIZATION: Where your store is leaking money
What others say
“Extremely helpful insights for new analysts. Provides detail and suggestions on how to analyze different aspects of the user experience and drive value for your eCommerce business.”
“This book provides a comprehensive resource of what’s available to track, how, and why. Exactly the kind of reference I use to ensure we’re investing intelligently in the digital space. “
Who You'll hear from
Istvan Kovacs
Head of Analytics, ConversificIstvan is the Head of Analytics at Conversific Business Intelligence. With more than 15+ years of eCommerce Analytics and 7+ years of Shopify background you can download many years of experience in this FREE eBook.
