Why Use A Third Party
Shopify Analytics App?
Let’s start with a dose of reality here, understanding your customers takes time, and data. If you want to beat the average you need to segment and personalize what you offer. This is difficult, even with Shopify Analytics, especially if you are not a data native.
The problem is, if you’re not paying for Shopify Plus then you are stuck with either the basic Shopify reports which are very basic, or the Standard Shopify reports which are just a little better for the cost of $79 per month (not even mentioning the cost of Shopify’s higher plans), none of these options is particularly palatable if you are just starting out.
To grow your shop fast and be successful in ecommerce you need more advanced reporting to better understand your customers and enable you to improve what you offer. Luckily the pricy Shopify Advanced or Plus is not your only option.
If you are just starting out selling online and are new to Shopify, then you will find that there is a steep learning curve to climb and an endless list of tasks to carry out before your website can go live. And yet, this is the easy bit, following the step by step setup guide, switching features on or off, and adding the products and then the refinement of your product descriptions and display. Even the connection of your social channels is a breeze.
Just when you think it looks great and fit for launch, you will soon realize that all that work will only bring a tiny 2-3% conversion rate (the average).
Just average - not acceptable.
This journey of Shopify discovery and improvement will ultimately lead you to try Facebook advertising and Google Adwords, and when that provides less than satisfactory results, usually this leads to something called conversion rate optimization or CRO for short.
Hopefully at this point, you haven’t paid too much on traffic boosters like PPC ads yet, because it won’t help you increase your conversion rate onsite and therefore your money spent will be a missed opportunity. All you can hope for is the average 2-3% conversion rate and it is unlikely to get you into profit.
Even with an expensive bespoke Shopify theme on the higher Shopify plans will bring around 3.5 – 4% and in the best case scenario. For anything above this figure, CRO is the only answer.
It is your interpretation of your Google Analytics and Shopify analytics data that provides the insights that make CRO effective.
While the basic Shopify plan is an affordable $29 per month, the real costs of launching a store is related to the time and effort it takes to make your Shopify the best it can be, – profitable when you start paying for advertising, this is only achievable through building trust on site through personalization.
Shopify Analytics Options
The first clear option is to stick with the Shopify reports and upgrade to access better comprehensive reports, however this is not the best option for everyone. Shopify does offer an alternative, – the installation of the free to use Google Analytics, but this option is far from ideal because it requires that you do your own data interpretation.
The downside to using GA is that the data within your Shopify database is unavailable to GA directly, therefore it is of limited use in generating the reports of any real value.
You know the saying, “its better to have it and not need it, than need it and not have it”. This is particularly true when when considering 3rd party analytics apps.
What is a Shopify Analytics App?
Luckily you don’t need to rely on your own GA skills, or pay for Shopify Plus because 3rd party Shopify apps supply a best of both worlds scenario, sitting between your Shopify store and GA, providing reports and insights that are easy to understand, – even for a new starter. All you have to do is install the app and follow the simple step by step installation and setup guide to adding your GA code to the 3rd party app.
It is also great for users with lots of Shopify stores and don’t want to upgrade to Shopify Plus just for better analytics on each one. In the case of Conversific, one great price, one account for all your Shopify stores.
In addition, in this way you retain your independence of data and gain the simplicity of great reporting with insights.
Another good reason to look at third-party tools is if you don’t feel your Shopify traffic or sales volume warrants upgrading to a more expensive Shopify plan. The Conversific app is designed to help you interpret your data in clean helpful dashboards, combining data sets and providing insights that you would likely otherwise miss. It provides the detailed reports you need without the huge cost of upgrading to Shopify Plus.
There are numerous third-party Shopify analytics apps, Conversific is just one of them, but unlike Conversific, many of them have their own tracking system, the downside to using an addon with its own tracking system is that they lock you into the use of their tool, making it difficult to switch to other best in feature niche tools later. Another potential pitfall, is that is if you ever do decide to upgrade to Shopify Plus and decide to just rely on the more detailed reports of this plan and cancel your 3rd party option, then you will suffer data disruption, potential loss and data inconsistency since no two tracking tools will supply the same data, it makes it impossible to compare data sets effectively.
The best Shopify analytics add-ons utilize the free to use Google analytics, which has become the default tool for tracking, – precisely because of the universal value of data consistency across most 3rd party apps, enabling the comparison of data between apps reliably. In conjunction with the data stored in your Shopify installation and Conversific, it provides insights into your customer behaviour. This, in turn, enables you to segment and personalize content which in turn increases conversion, the ultimate goal of CRO and any data monitoring.
Insights available via Conversific along with a detailed account of their use can be found here.