Why Use Google Analytics For
Shopify Plus Analytics?
Let’s start with a dose of reality here, understanding your customers takes time, and data. If you want to beat the average you need to segment and personalize what you offer. This is difficult, even with Shopify Analytics, especially if you are not a data native.
The problem is, if you’re not paying for Shopify Plus then you are stuck with either the basic Shopify reports which are very basic, or the Standard Shopify reports which are just a little better for the cost of $79 per month, none of these options is particularly palatable if you want to grow your store.
To grow your shop fast and be successful in ecommerce you need advanced reporting to better understand your customers and enable you to improve what you offer. Luckily the pricey Shopify Advanced or Plus plans are not your only option.
If you are just starting out selling online and are new to Shopify, then you will find that there is a steep learning curve to climb and an endless list of tasks to carry out before your website can go live. And yet, this is the easy bit, following the step by step setup guide, switching features on or off, and adding the products and then the refinement of your product descriptions and display. Even the connection of your social channels is a breeze.
Just when you think it looks great and fit for launch, you will soon realize that all that work will only bring a tiny 2-3% conversion rate (the average).
Just average - not acceptable.
This journey of Shopify discovery and improvement will ultimately lead you to try Facebook advertising and Google Adwords. When that provides less than satisfactory results, usually this leads to something called conversion rate optimization or CRO for short.
Hopefully at this point, you haven’t paid too much on traffic boosters like PPC ads yet, as you will soon discover, because it won’t help you to improve your conversion rate on your website and therefore your money already spent will be a missed opportunity for conversion.
Even with an expensive bespoke Shopify theme on one of the higher Shopify plans will bring only bring around 3.5 – 5% conversion rate, and this is in the best case scenario.
For anything above this figure, CRO is the only answer.
It is your interpretation of your analytics data that provides the insights that make CRO effective or not.
While the basic Shopify plan is an affordable $29 per month, the real costs of launching a store is the hidden costs related to the time and effort it takes to make your Shopify the best it can be.
Understanding how to personalize your content through your data is key to success, helping you know who to target and how. Steps that all require analytics data include :-
- Segmenting your audiences (demographic + psychographic data)
- building up your search engine rankings
- building trust in your brand
- building a loyalty system
- Increasing conversion through conversion rate optimization.
What are the Shopify Analytics Options?
1. Shopify Analytics alone.
One option is to stick with the Shopify dashboard and Shopify reports and upgrade to access better comprehensive reports, however this is not for everyone in terms of scaling up. Shopify does offer an alternative, – the installation of the free to use Google Analytics, but this option is far from ideal because it requires that you do your own data analysis and interpretation, a costly, time consuming scenario where mistakes can easily be made.
2. Shopify Analytics + Google Analytics.
Google Analytics is great, accurate and free but complicated. As mentioned above using Shopify has its limitations. But the real problem is these are two separate data sources, silo’d in a different locations and sourced with different tracking methods, therefore, there is no integrated visualization of your data making this particular option of limited use for interpreting the data needed for decision making.
3. Shopify Analytics + GA + Conversific
It’s not just about having the data, but rather knowing what to do with it. Conversific are Shopify experts but also Google Analytics experts and have used their knowledge to combine these data sets so you don’t have to. Avoid costly mistakes in data interpretation and gain valuable insights to your customers that neither GA or Shopify alone can provide.
Make decisions in moments instead of days or weeks and leverage your insights for conversion rate optimization.
What is a Shopify Analytics App?
Luckily you don’t need to rely on your own GA skills, or pay for Shopify Plus because 3rd party Shopify apps supply a best of both worlds scenario, sitting between your Shopify store and GA, providing reports and insights that are easy to understand, – even for a new starter. All you have to do is install the app and follow the simple step by step installation and setup guide to adding your GA code to the 3rd party app.
It is also great for users with lots of Shopify stores and don’t want to upgrade to Shopify Plus just for better analytics on each one. In the case of Conversific, one great price, one account for all your Shopify stores.
In addition, in this way you retain your independence of data and gain the simplicity of great reporting with insights.
Another good reason to look at third-party tools is if you don’t feel your Shopify traffic or sales volume warrants upgrading to a more expensive Shopify plan. The Conversific app is designed to help you interpret your data in clean helpful dashboards, combining data sets and providing insights that you would likely otherwise miss. It provides the detailed reports you need without the huge cost of upgrading to Shopify Plus.
Why Choose Conversific?
There are numerous third-party Shopify analytics apps, Conversific is just one of them, but unlike Conversific, many of them have their own tracking system, the downside to using an addon with its own tracking system is that they lock you into the use of their tool, making it difficult to switch to other best in feature niche tools later. Another potential pitfall, is that is if you ever do decide to upgrade to Shopify Plus and decide to just rely on the more detailed reports of this plan and cancel your 3rd party option, then you will suffer data disruption, potential loss and data inconsistency since no two tracking tools will supply the same data, it makes it impossible to compare data sets effectively.
The best Shopify analytics add-ons utilize the free to use Google analytics, which has become the default tool for tracking, – precisely because of the universal value of data consistency, enabling the comparison of data between apps reliably. By using data from both your Shopify installation and GA, Conversific, provides unparalleled insights into your customer behaviour. This, in turn, enables you to segment and personalize content which in turn increases conversion, the ultimate goal of CRO and any data monitoring.
Ultimately it all boils down to making better decisions and consequently more profit.
Insights available via Conversific along with a detailed account of their use can be found here.