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Net Profit – Alternatives to the Shopify Profit and Loss Report?

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Reading Time: 9 minutes Why Net Profit Gross Profit Are No.1 Ecommerce Metric Min. Read Focusing on Sales / Revenue only, – with no understanding of what your true Profit is could be a recipe for financial difficulty or disaster even (especially in 2020, when COVID19 could make or break your business ). Higher revenue doesn’t always translate into … Read more Net Profit – Alternatives to the Shopify Profit and Loss Report?

How to Interpret Your Shopify Google Analytics

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Reading Time: 5 minutes How to Interpret Your Shopify Google Analytics Richard Johnson Min. Read If you are reading this article, then you have already started down the path of implementing Shopify Google Analytics.  This transition away from reliance on Shopify Analytics alone tends to happen after realizing that the analytics supplied with the basic and standard Shopify accounts are … Read more How to Interpret Your Shopify Google Analytics