Have you ever dreamed of being a coach? Of course, you have. You are a leader, that is the reason why you became a businessman, a successful e-commerce store owner. Well, your product categories should be dealt with like a virtual football team.
Last night a football game was on TV. I didn’t even listen to it consciously as I was still working, but a sudden realization just hit me…
Imagine the players in your dream team. You are the coach, and you have to know their strengths and weaknesses – both as a team and as each member. You do your best to get the most out of them, but you also need to take into consideration that there might be huge differences among them in performance and popularity as well. Some of them perform better with less effort, some of them will never be able to play in the big league no matter how hard they try.
I’m sure you have already realized why I brought up this metaphor. The same rules apply to your store’s products and product categories. You have to know them inside out, their performance, and all the statistics they have. Otherwise, you can’t improve your marketing strategy based on product performance analysis.
It is my pleasure to present you Conversific’s newest feature, which shows you more accurate data on your e-commerce store’s performance.
New Product Categories Feature
(you can find it in the Category Optimalization module)
This analysis helps you find out which product categories and products are the best selling and less performing ones. You can find here the following essential factors:
- Number of Products: Shows the number of products in that category
- Number of Sales: The total number of sales of products in that category
- Revenue: Revenue generated from that category
- Changes in the revenue compared to a previous period
By clicking on one of the categories, you can get a list of its products. You can gain an insight into the amount sold, the generated revenue, and you will see if there is a change in revenue compared to a previous period.
Accordingly, with this function you can check the different time intervals to see which product categories are the best in sales so you can plan a marketing and sales campaign for the same period of time in the future.
As a result, this feature can help you improve your sales and marketing strategy. At the same time, don’t forget to take into consideration the context and the factors that might influence the products’ performance. Did you have a campaign to boost sales? Is it a seasonal product? Have any circumstances occurred that might have an impact on the increasing or decreasing interest in that product? But no need to rush forward. First of all, you need numbers and data – provided by Conversific.
See how it works!