How often do you really have time to sift through Google Analytics data and analyze it fully? If your answer is “not often enough,” then you’ll know exactly why Conversific was invented. Conversific is data analysis software for your online store.
It examines data for you in order to locate additional income and profit potential in your store, then gives you custom advice tailored to your needs.
Our app has been fully updated and loaded with new and exciting features.
1. NEW LOOK
Follow the trends
The first thing your eye will be drawn to is the major change in the app’s overall appearance.
As an upgrade from its previous look, the interface has been streamlined for a simpler, more minimalist look, which focuses your attention on the most essential insights.
But the most important changes of this redesigned interface go beyond the merely cosmetic; now all of the primary metrics are clickable to reveal a graphic representation of the metric’s performance:
This feature helps you keep track of changes and trends.
2. LONG-TERM PERSPECTIVE
Be aware of the trends
Unlike earlier versions of the software, where there was a greater focus on day-to-day data (details), the redesigned version is more oriented to the overall, long-term trends, so you don’t get bogged down in the less important details.
Even more usefully, a linking feature has been added to examine the Annual Growth; now you can examine and contrast current data with data on how your business was doing during the same period in the previous year.
With this tool, you’ll be able to get in a truly objective ratio for your store’s current performance.
For example, we can see in the next diagram that, even though the performance was significantly better than in the previous week, it was still 22% lower than it was during the same period of the previous year:
Last week’s income was 1,764 $,
118.78% (+209 $) more than the previous week.
Yearly growth -22.11%
3. PRODUCT OPTIMIZATION
Feature your best products on the homepage
One of the most important features of online shopping is the sheer number of products that eCommerce stores are able to offer. What we use at the showcase in the website’s landing page or ads can dramatically affect the number of interested visitors your site will attract.
Conversific now has 9 different dynamic product segments that help us to promote our products with greater effectiveness:
4. CATEGORY OPTIMIZATION
Serve customers more efficiently
With proper categorization, we can help our customers find the products that are the best match for them. Inaccurate categorization creates the risk that a significant portion of our customers won’t be able to find the product that meets their needs and will go away disappointed.
Category optimization helps avoid this mistake:
5. CUSTOMER ANALYTICS
Make the most out of existing customers
“It’s always much easier to sell an existing customer than to pull in new customers.” We’ve all heard this bit of basic marketing wisdom over and over. Despite how often it’s repeated it remains true: most marketers don’t spend enough time on their existing customers.
With the assistance of our Customer Analytics, You can reach out to a total of 8 customer segments among our clientele and export.
6. REASONS WHY
Why has revenue increased/decreased?
One of the major questions that come up when an important metric (such as revenue) rises or falls is WHY did this happen.
Although there is usually no simple answer to this question, our software can help you determine which marketing channel was responsible for the change:
Through this analysis, we’re able to find out which channel it’s worth focusing on, and where to take a more in-depth look, saving you precious hours of unnecessary searching; this is certainly a serious tool in your analytic arsenal when the time is limited.
7. MONTHLY/YEARLY REPORTS
Think in macro
This program option gives you the ability to look beyond the default weekly view, and zoom out for a look at monthly, quarterly, or yearly intervals to focus on the macro-picture. Here, for example, we can see a monthly report where, at a glance, we can see how the current month stacks up to the previous 11 months:
This is particularly useful for smaller online stores that are still operating on a scale where short-term data analysis is useful for drawing conclusions.
8. INDUSTRY-WIDE COMPARISON
How is our online store performing?
When we come across any data in our analytics, these questions pop up a lot in our heads: Is this a good result? or is it bad? What are my competitor’s numbers like on this? Do I need to deal with this, or is it O.K.?
It used to be very difficult or perhaps even impossible to get clear answers to these questions.
But now, with the assistance of Conversific, it’s possible to get detailed benchmarks for each of the major indicators.
Now you’ll see is your business in a proper context!
Look into the future
Trends exist in all industries, it’s no wonder we often take into account the results of the previous period, or even of the previous years when estimating results for the next period.
Now, Conversific can help you to fully incorporate this information and make estimates for each indicator, combining the trends and changes from previous years:
As can be seen in the diagram above, based on the numbers of our current October, we might not expect to have such a strong November, but when we factor in the results of the previous years, we see a far different vision!
Knowing this, a merchant can be better prepared with human resources, inventory, and marketing, etc. for the next period.
10. HISTORICAL ANALYSIS
How did we perform last year?
When someone is planning for a particular period (for example, a given month), then one of the best reference sources would that same month’s performance in the previous year.
The majority of the trends and changes visible there (e.g. seasonal product growth) will probably hold true for the current year, too.
Our system now gives you the ability to examine any given month for the past year:
11. CHANNEL ANALYSIS
Which marketing channels are most worth focusing on?
One marketing cliche says that, typically, half of all your marketing spends are wasted. The big question is: which half?
With the help of our updated, detailed marketing reports, You can make an in-depth analysis of each channel:
In addition to the general channel analysis shown in the above, individual and separate analyses of the most important channels are also made, with specific suggestions on how to improve those channels’ results.
12. CART ABANDONMENT STATISTICS
How effective is our purchase funnel?
The cart abandonment rate is one of the most important quality indicators of online stores.
This single number can reveal how efficiently your shoppers who are ‘just browsing’ are being converted into actual buyers.
With the help of Conversific, you can compare your cart abandonment rate with your competitors and see how it stacks up against them (and whether it’s an urgent issue that needs to be dealt with), and you’ll also get a number of other data points which can be used as a basis for learning HOW things can be improved:
For example, we can see a list of the products that customers are more likely to leave in their cart, or we can see at which step of the checkout process the buyers will typically abandon their potential purchase and, with that in mind, we can more deliberately begin an optimization process.
13. LANDING PAGES
Are we directing our visitors to the right place?
Last, but not least, Conversific can also help you improve your landing pages. Landing pages are the first webpages customers see when they enter your online store.
If we can find out which landing pages are functioning best, then we can determine which page is most productive for welcoming your customers.
Additionally, and perhaps even more importantly, if visitors are coming to your landing page but failing to convert to buyers, then it’s important to go over your landing pages with a fine-tooth comb to see whether there’s some major bug or problem that can be corrected, or whether these visitors should be being directed to a different location altogether.
In addition to all of the features we’ve mentioned, our team is constantly working on dozens of interesting new features, expected to be introduced to the system within the next few months.
- Analyzing the effectiveness of Google Ads (former Adwords) campaigns
- Creating a personalized task list – a prioritized list of the most important optimization possibilities for your business
- Analytics audit, which helps to put all of the measurements in their proper order
- ROI and profit calculations
- “Falling income” estimate – how much revenue is being lost due to poor performance
- Mobile optimization – which tools are important to address more in-depth