How to Launch a Merchandise Brand

6 Min. Read

Building a merchandise brand from scratch is not a task that can be done easily. Indeed, there are numerous factors that you have to keep in mind while you plan on launching your own merchandise brand.

There are several questions that come to mind like ‘whom to sell?’ or ‘what would be the best product to sell in the market?’ Many store owners fail to answer them adequately and end up closing down the brand in a short span of time.

Inevitably, there are parts of your business plan that will fail.  Crucially, you must learn to fail fast, recover, and then adjust your approach and try again all-the-while keeping the bits of your strategy that work.

Building a brand is like growing a plant, you need to monitor its health, nurture it and take efforts to eventually make it thrive. It takes time and energy and a whole lot of data and dedication to interpret that data correctly and be successful at brand building; we are here to guide you through the basics of how you can launch a merchandise brand.

Steps to Launching a merchandise brand

1. Decide a niche

Though it is obvious and a given, yet deciding a particular niche and following it consistently is not everyone’s cup of tea. You need a logo that is identifiable and is different from what’s already present in the market.

Defining your own style and making it look distinct and fresh is the main goal here. Your logo and your brand name must sell itself. For example, the logo of Apple products indicates affluence and aesthetics. If pointed in the right direction, your logo can create the same impact.

2. Decide a slogan

A brand name is often associated with a catchy slogan that gets printed in our subconscious for a long time. For instance, Nike’s slogan ‘Just do it’ is infamous and almost everyone knows about it.

These little yet crucial details help your brand to become visible in the market and also creates a higher brand value.

3. Target an audience

Choosing your potential customers is a vitally important job when it comes to brand launching. This process answers the big question of whom to sell to. The market comprises of a large number of potential leads that can be converted into buyers.

Dividing them demographically, geographically, gender oriented or using any other parameter would be the first step that you want to take. Whatever you choose must thoroughly compliment the niche of your brand.

Audience building for launching a merchandise brand is a long term task that relies on your ability to interpret your data analytics.  If your skill set does not include data interpretation skills its best to rely on the tried and tested approach to audience building that Conversific provides with details customer analysis.

4. Formulate a positioning statement

Once you have decided your niche and target market you need a positioning statement that indicates what you do in one or maximum two lines. It can be like ‘we sell {PRODUCT NAME} for {TARGET MARKET} here at {BRAND NAME}.

This will help the buyer narrow down the questions in just one line, as this statement provides clarity and makes your brand more transparent for the buyers in the market.

5. Build a look for your brand

There are different colors that have been associated with brands that help customers recognize them easily. Levi’s has always been red and white or Adidas has always been black and white. This style has made the product more distinguishable and has created a look that has a huge impact.

The fonts that you use also hold a lot of weight. Experts have suggested that fonts and colours affect around 92 percent of our buying decisions. Whether it is serif, sans serif or even a custom font, if used correctly can make a huge difference.

6. Analyze your competition

Whatever you make in this era has the lowest chances of being fresh and new except if you have invented something like time travelling. There are competitors present for every single product that you wish to sell.

Analyzing your competition before entering the market is the best gift that you can give to your brand. Googling the similar product or services in your targeted area is one way to do it. You can gauge their social media platforms or can even talk to their employees if you have the skill.

This will help you decide what pace you want to have and what kind of positioning you want in the market as you will know who are harmless and whom you need to steer clear from.

7. Create an online presence

Without using social media and blogs you cannot expect your brand to grow at a fast pace. You will need a handle on all the famous platforms like Instagram, Facebook, Reddit even on Snapchat depending on what suits your brand the most. You can create an impressive blog of your brand to provide all the information your target market might need, checkout this amazing tutorial on Moneyconnexion to get an idea about it.

Advertising and partnering with mid-sized influencers on social media will help your brand become visible. If you have the budget then you can use Google Ads or can simply link up with a personality with a decent amount of followers who might be interested in your product or services.

8. Maintain consistency

You cannot ease up after just creating a brand logo or deciding your target market. If you want your brand to grow more and more after each passing day then consistent effort will be required. You need a consistent and loyal customer base and maintaining them is significantly difficult.

Offering discounts, conducting sales and providing some impressive after sale services will surely hook a customer to your brand and will make them revisit on a consistent basis. Asking for reviews and making continuous developing changes is a mandatory job you need to execute as a brand owner.

Your brand’s reputation in the market is everything. To watch out for any contingencies and plan accordingly, having foresight for future problems is also important. When your business grows you need more infra, more manpower and more capital, you need to maintain them and lead everything in a steady and controllable pace.

What have we acknowledged

Here we have talked about how you can build a merchandise brand. From designing a logo from scratch to maintaining a consistent pace in the market there are a lot of duties and tasks that a brand owner is obligated to fulfil.

There are small details that affect a buyer’s decision-making process like the colour of the brand’s logo or typography and the fonts that you use. From what you sell to what you want to convey through your brand, everything plays a very, very important role when it comes to launching a merchandise brand.

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Natasha Shetty

Natasha Shetty

Natasha Shetty is a passionate blogger whose career revolves around writing, which she fondly calls "the art of words." Writing about career and business is what she enjoys the most.