How UX Design Can Increase Conversion Rates
4 Min. Read
There are many requirements your web design has to fulfill, apart from just being beautiful. For example, problems related to “CLS issues” or “LCP issues” have a huge impact on SEO, but are preventable by good UX Design, – it needs to be SEO-friendly.
The marketing term “conversion rate optimization” is often used to describe such incremental improvements, changes for the purpose of increasing conversion, these changes are A/B tested as part of the CRO process.
One aspect that many people tend to neglect is the use of white space. The adage “the more, the merrier” doesn’t work here. In fact, stuffing your pages with useless design elements only takes users’ attention away from the important things, such as products.
White space, otherwise known as negative space, is actually quite helpful when you use it strategically. It can make whatever element you need to accentuate really pop off the page.
There are many other factors that can contribute to better UX Design. Below are some useful UX Design considerations.
UX Design Considerations
AI Chatbots
Conversational AI chatbots can improve user experience manifold. They are a great solution for instant customer support whenever it’s needed. Live chats are great, but it’s expensive to pay multiple agents and each of them can only cater to one customer at a time.
On the other hand, chatbots can help your visitors in a matter of seconds at any time of the day and cater to as many of them as necessary simultaneously. These bots have become extremely advanced lately, and they can have natural conversations with customers, understand their questions and needs, and provide assistance.
Always consider the impact of 3d party eCommerce platform addons on the whole website, user experience, with UX Design as a primary consideration.
Powerful Visuals
No one wants to see a block of text anywhere these days, let alone on an eCommerce website. Instagram and other social media have contributed to our preference for visuals, such as images and videos, over text. One of the reasons for that is the fact that visuals are much easier to digest and often provide more information than the text itself.
No matter what kind of products you’re selling, make sure that you present them in the best possible light and from many different angles. You can even provide video tutorials on how to use them and style them (if you sell clothes and similar items).
Customer Reviews
Nothing speaks louder in your favor than a satisfied customer, so you should let them promote you. Be sure to display your customer reviews on the site. This will attract new ones and help them convert.
As many as 95% of consumers read reviews before they decide to purchase a product. You probably do this yourself. We all know many stories about people who have ordered something online and received something completely different.
By adding customer reviews to the site, you reassure your potential buyers and inspire trust in them.
Website Readability
Visuals are important, but the text you have on your site needs to be easy to read and scan through. We’ve all come across sites whose copy comes in a small and faint font — it’s as if they don’t want us to read it!
Another important factor to consider is body width, this is the core text bit excluding the side bars etc. Ideally this should be approximately 55 (+/- 5) characters to aid speed scanning. Texts that are wider than this are tiring to read resulting in lower engagement / higher bounce rates.
Use a pleasant, bold, and large enough font for your copy. Also, if you have any content in the form of blog posts and other types of articles (which you should), it needs to be well structured. This way, users will find it easy to scan and search for what interests them.
Summing Up - UX Design
Website design should be renewed or refreshed every 2 years. Preparation is key to getting it right next time, there is always something that can be made better.
Understanding your customers is at the heart of knowing what changes to make and so as always, delve into your customer analytics to spot trends and patterns of behavior that are far from optimal.
Conversific can greatly assist you here.
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Jennifer Wilson
Jennifer Wilson is a writer at Qeedle.com She knows business processes and operations management inside out. As she understands all the challenges of running a small business firsthand, it’s her mission to tackle the topics that are most relevant to entrepreneurs and offer viable solutions.
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