Technical Tips for eCommerce SEO

5 Min. Read

Technical SEO for an eCommerce website is a must-to-do activity. It not only improves visibility on the search results but also allows shoppers to easily navigate through the website.

Below we provide some top tips that boost SEO score for an ecommerce site. Have a look at the pro technical tips for eCommerce SEO.

Learn about eCommerce SEO

Use Breadcrumb Route

In the event that you need to realize how to do specialized SEO for online business, start by making the breadcrumb route. The breadcrumb route is the route that shows the way to getting to a particular page. It’s the manner by which your pages are coordinated on your site.

For instance, suppose you’re a sports store, and you sell sports goods.

The breadcrumb route for that site may resemble this:

Home > Sport Supplies > Safety Equipments > Helmet

Basically, the breadcrumb route makes a coordinated way for getting to items on your site. This method helps the users and search engines to explore your website quickly and effortlessly.

Improve Website Load Time

When you want to boost an ecommerce website’s SEO score, the average website loading speed should be less than 3 seconds. A lower page speed prompts lost deals for your business as consumers easily turn away.

Use tools like Google PageSpeed Insights, and analyze the site speed issues. Fix them and improve the load time so that customers can easily explore the ecommerce platform and make a purchase. You can improve site speed by

  • Decreasing redirects
  • Decreasing picture document sizes
  • Minifying HTML, CSS, and JavaScript
  • Hosting videos on external servers

By improving your webpage’s backend, you can help your site load quicker and give a superior encounter to customers.

Have a Perfect URL Structure

A perfect URL structure means having a URL that doesn’t contain random numbers and special letters.

You need to have a definite navigation path that indicates where users are on your site. For instance, URL like this;

www.sportssupplies.com/gu00en0=e/gHRt/ iokj%4

By looking at the URL, no one can understand where they are on your e-commerce platform. Hence, URL that is user-friendly and clearly shows where the user is;

www.sportssupplies.com/safetye-quipments/helmet

With this type of URL structure, it’s easier to locate where the users are and which page they are exploring. This can help users to easily find the stuff they are looking for and make a purchase without hassle.

Use Structured Data Strategically

Structured data allows you to improve your product listings that boost rankings in the search results.

This data essentially provides information about a page’s content to the search engines. For an ecommerce business, you should add information like:

  • Product name/category
  • Reviews and rating
  • Price and availability

This data can help confirm that your pages are item pages, which helps to rank in relevant product searches. This also can drive more people to click on your pages and engage with them.

Utilize Canonical Tags

Canonical tags inform Google about a particular URL that addresses the duplication of a page. As your ecommerce business grows, you often move, delete, and replace web pages. In this scenario, you may end up with web pages that are duplicate(similar content on the same domain or across multiple domains).

When you have a similar page more than once on your site, it creates confusion with search engines (which page to rank). And, the page may not get ranked at all.

The canonical tag fixes such an issue and informs the search engine about the primary webpage and not to rank the duplicate one.

Some spots where you want to use canonical tags for your ecommerce website include Product alternatives, Items on multiple pages, Category pages, etc.

Make Sure Your Web Page is Secure

A basic segment of specialized SEO for internet business is website security. When users purchase products through your site, they are revealing their sensitive personal information. Hence, they look for an ecommerce platform that ensures security and makes people feel comfortable purchasing from your site.

Moreover, you should get a Secure Sockets Layer (SSL) declaration for your website. This will inform the search engines that sensitive information gets encoded and ensured.

Execute an XML sitemap and robots.txt document

XML sitemap guides search engines to crawl and index the most important pages to rank for the relevant search results. While txt file indicates what pages you do not want search engines to crawl and index.

These two elements are crucial to technical SEO for ecommerce. If you want to boost ranking in search results, Google needs to find, crawl, and index your pages. These two elements work as the directives to guide search engines like Google to crawl your site effectively.

Technical SEO for eCommerce requires strategic actions. When you are looking for impactful SEO results for your eCommerce website, you should opt for Ecommerce SEO services. The service provider usually has the experience and expertise to implement the tactics that boost the SEO score and offer a better user experience to the buyers on your site.

Targeting Customer Pain Points

You can target your audiences via all the usual channels using:-Customer Pain Points in Landing Pages.

  1. Customer Pain Points in Landing Pages
  2. Customer Pain Points in onsite popups
  3. Customer Pain Points in Paid Search Ads
  4. Customer Pain Points in Social Ads
Any of these options would be good, however it would be best to do it in the order suggested, assuming you have reasonable website traffic, since conversion rate optimization should be done first, before paying for traffic.  You can A/B test on your website, leveraging your analytics and then transfer what you learn to your paid campaigns to gain better results.

Remember, its not just your ads you need to optimize, but your entire customer journey and the conversion funnel, personalizing content for different types of motivation.

Research Your Keywords

Understanding how customers are looking for your products is an essential step to reaching the right audience and to drive traffic with organic traffic.  Utilizing a Keyword research tool like SE Ranking keyword suggestion tool is an essential step to product positioning.  In the case of this particular tool:-

  1. Analyze core keyword parameters (Difficulty score, Search Volume, CPC, and paid competition);
  2. See who you will have to up against in organic and paid search;
  3. Analyze your competitors’ paid campaigns history;
  4. Bulk keyword analysis; one of the largest databases on the market.

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Nellie Marteen

Nellie Marteen is a content writer at Ecosmob since 2019, and she is associated with the content writing field from the past five years. As a content strategist and writer, she is working on creating content to educate businesses about the various technology niche.

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