You know what they say:
If you can’t find something on Facebook, it is not true or never happened.
This statement applies to your marketing activity as well. Facebook must be an essential part of your strategy. You need to use Facebook ads, optimize them, measure them. As it is true for many other marketing channels, you can spend your whole year marketing budget on Facebook, and the results will equal to as you would throw your money out of the window. Or you can advertise wisely. All you need is to look at the right data. Let me show you a simple way to do it!
I introduce you the latest feature of Conversific which allows you to analyze another marketing channel.
This is the:
(which is available in the main menu)
We highlighted all the essential data you need:
We show you the numbers and metrics of the date range in a diagram to make it easier for you to see and understand your data.
The feature categorizes your campaigns by their effectivness in the chosen date range. As a result, you will see the following groups:
You can see the campaigns’ name and the pictures used in the ads. The most important metrics are the ones mentioned above (Impressions, Click-through rate, Amount spent) and we added conversions also. In case of each campaign, the most relevant metrics get highlighted such as conversion rate regarding STAR campaigns, changing in CTR regarding HOT and COLD campaigns, and the cost-per-click metric regarding COST-EFFECTIVE campaigns.
In case you would like to see all your campaigns in one list/dashboard, just click on the „List campaigns for selected period” button. You can export the file in different formats, and you can set how many campaigns you would like to see in one dashboard.
If you click on the name of one category, you can see all the campaigns and metrics included. You can sort your lists by metrics, export them and search in them.
Under the name of each campaign, you can list the ad sets with all the key metrics.
In this view, you will find the metrics such as:
Regarding your ad sets, you can check their status beside the statistics mentioned above. If you click on the name of each ad set, you can see these six metrics and the creative content and status of each ad.
The other menu of the feature can categorize your ad sets in those five groups we mentioned regarding your campaigns. The structure remains the same as the campaigns’. In this case, the focus is only on your ad sets’ statistics, it is not taken into consideration which campaign they are in.