Do you know that feeling when you meet someone for the second time, and that person remembers your name and something about your first conversation? A meeting like this can make your day: the colors get brighter, the whole world seems to be a better place. It reminds me of a story a colleague of mine told me the other day. She was a frequent buyer of an online store that sells unique collectible home-decor items. In the past few months she hasn’t ordered anything, but one day she got an email from the retailer. The subject contained only three words:
„We miss you.”
The email offered a coupon and items that she might like based on her previous purchases. And it led her to a 120$ order. Why? What was the secret behind this tiny line? She felt that the brand cares about her and she matters for them. She is not alone with that feeling. Her example represents something essential: customer loyalty. Your business engages customers – if you do it right. Nowadays customer loyalty is a measure that must also be considered whether you are a small online retailer or a multinational company. Your consumer base is a wide variety of different types of customers – and as we know, variety is the spice of life. With its new feature, Conversific makes it easier to map your customers’ purchase behavior. It is my pleasure to introduce you the Conversific’s newest feature, which allows you to better target your already existing customer base, send them personalized offers based on their behavior and frequency of purchases.
(you can find it in the Customer Optimization module)
Customer loyalty box shows you all of your customers categorized by the engagement rate in 7 groups:
New:who has had a purchase within 30 days.
Promising: who has had 2-3 purchases within 60 days.
Loyalty:who has had more than four purchases before but has not had any purchases in more than 90 days.
Drifting:who has purchased once or twice between 30-90 days but no more.
Sleeper: who has had 1-3 purchases before but has not placed any order within more than 90 days.
At risk:who has had more than three purchases but has not purchased anything within 90-366 days.
Red Alert: who has had more than three purchases but has not purchased anything again within 366 days.
You can check your customers by name and e-mail addresses in these categories mentioned above if you click on the colored areas. You can export the list and use it for marketing and communication purposes to reach your customers with personalized offers. Besides, in the detailed view of the different categories, you can see how much revenue how many orders these customers generated. In the list view, you can click the individual name or email address of each buyer to access the customer profile view, where you can see all the information about them. See how it works!Log in and try out the new feature today to get back your sleeper customers and reward the most frequent buyer for their loyalty! Let’s grow your business together!