Conversific's Free Plan Has Been Modified

7 Min. Read

Since the beginning, the goal with the FREE plan was to support eCommerce merchants who are just starting up. We wanted to create a tool for helping people who have just recently opened their stores and whose main goal is growing as fast as possible to quickly get on the fast lane to success.

Because of this, the FREE plan didn’t have many limitations built-in, almost all of the features were available in a certain form. In the coming months, we will re-structure our packages starting with the FREE package.

We aim to provide a more limited set of features with a possibility to dig deeper into the most crucial areas for growth. Most certainly we will provide opportunities to try the pro functionality free of charge for a limited amount of time.

Table of Contents

How the Free Plan Will Change

1.1. Segmentation limitation

Segmentation is an advanced feature within lists that allows you to run custom queries on your data. You can find all your data organized into 4 main groups here: Products, Customers, Categories, and Orders so you can easily dig deep and find out the connections hidden in your data and you can easily get answers to any specific question you may have.

What’s more, by segmenting your customer database, you can communicate with your customers at different stages in their customer journey in a personalized way. For example, you can send a specific promotion to customers who haven’t ordered from you in the last 90 days, or have ordered one of your top products but not yet a related product. 

This custom segmentation feature itself hasn’t been available in the free version before. From now on in the FREE version, the pre-made / built-in segments can only be viewed by our users with the Conversific PRO package.

1.2. Export lists in XLS or PDF format

Another difference is that only users in the paid package will be able to export in XLS or PDF formats from the lists in Conversific.

1.3. Potential Package Offers

The potential package offers is an exciting feature where we list out for you what products of yours have been purchased together most often, as shown in the image below:

In case you have multiple products, Conversific will automatically tell you what package deals or upsell offers will resonate with your customers the most. You will only be able to access this feature as a PRO user.

1.4. Manage users and stores

So far, you have been able to link any number of web stores to a free Conversific account, from now on only 1 store per account will be available in the free version.

If your company is already large enough to generate the salary of external (or internal) marketers, or your team is simply grown you can share access to your account with an unlimited number of team members in the PRO version.

As you can see only a few features have changed. We continue to aim to create value for novice store operators and people with a Free account.

The 6 top reports, free benchmarking features, and improvement suggestions generated by our system based on industry data – which we think are the biggest help for a start-up, based not only in our opinion but also on numerous customer feedback – are still available in the free package.

How can you start a FREE trial?

As promised we are going to provide ways for you to try the pro functions risk free. As such we have recently enabled the free trial feature. Now you can see with your own eyes all of the pro features in their full glory for 14 days charge free.

The Pro benefits include seeing your profit, understanding the ROAS and profit of your Facebook and Google Ads campaigns, understanding your best and worst products, filtering your customer base for specific emails list, sending daily email reports and many many more.

If you want to utilize all of these benefits for your store for free just click here.

Why you should start a FREE Trial right now?

1.) The Checkout Report

This report is all about understanding your customers’ behavior when it comes to completing an order.

There are many things that can go south at the checkout process. Fixing the problems uncovered here can drive up sales numbers significantly!

Why it matters: You can see how much revenue got lost due to sub-optimal processes on your site.

Recovering abandoned orders has a huge potential for increasing revenue. I don’t think that there ever will be a time when cart abandonment rate will be 0%, but if you have a high amount of orders and still can get this below 50% or even better, to around 25%-30% then you are going to get rich quick!

2.) The Facebook Report

When it comes to the PPC environment most people are very results-driven. 

We put the effort into our advertising campaigns because we expect results, and we need performance metrics to alert us of our success or failure. 

Introducing the Facebook Report.

Here you can see your revenue coming from Facebook. You can see how it performed vs. costs spend on exactly that advertising and the Return On Ad Spending (ROAS). This can be more relevant since it eliminates distortions due to seasonal trends (which affects every web store more or less).

These KPIs are relevant for understanding how your Facebook ads generate revenue for your store, what is the outcome of your efforts in a detailed manner, and also where are the low-hanging fruits, or the potential in your Paid Ads strategy.By taking a quick look at these KPIs you can easily see what needs to be fixed. 

In this case, your #1 priority would be to increase the Orders (you need to dig deeper at other parts of this report in order to know how).

Start your 14 day Risk-FREE TRIAL TODAY!

Conversific help you optimize your traffic and conversion, gather better data and grow online sales 📈

Try Conversific Now

3.) The SEO Report

SEO or Search Engine Optimization is all the rave lately. I’m sure that mastering this art came across your thoughts once or twice already. It’s the process of generating more organic (free) traffic from search sites like Google, Bing or Yahoo.

Ecommerce SEO is all about ensuring your product pages appear among the top organic search results for a relevant search phrase which is going to result in more visits and hopefully more revenue.

Here you can see your revenue coming from organic searches. (This is the revenue generated by SEO practices). You can see how it performed vs. the previous same length period and you can also compare to the same length time period a year ago.

This can be more relevant, since it eliminates distortions due to seasonal trends (which affects every web store more or less).

4.) The Paid Search Report

When it comes to the paid search ROI is key. 

We put the effort into our search campaigns because we expect results, and we need performance metrics to alert us of our success or failure. 

Introducing the Paid Search Report.

Here you can see the revenue coming from paid searches.

You can see how this marketing channel performed compared to the money spent on exactly that advertising and the Return On Ad Spending (ROAS).

This can be more relevant, since it eliminates distortions due to seasonal trends (which affects every web store more or less).

These KPIs are relevant for understanding how your Paid Search generates revenue for your store, what is the outcome of your efforts in a detailed manner and also where are the low hanging fruits, or the potential in your Paid Search strategy.

By taking a quick look at these KPIs you can easily see what needs to be fixed. For example, in this case the conversion rate is pretty nice, the average order value also, but we’ve spend more on these conversion than we did in previous month, because the Cost Per Acquisition (CPA) increased with 23%.

In this case your #1 priority would be to decrease the CPA (you need to dig deeper at other parts of this report in order to know how).

5.) The Mobile Report

Back in 2010, Eric Schmidt, the CEO of Google put forward that designers should follow the “mobile first” rule in product design. What does “mobile first design” mean?

As the name suggests, it means that we start the product design from the mobile end which has more restrictions, then expand its features to create a tablet or desktop version.

If your store is not performing well on mobile, it will correlate with your SEO, Facebook and any other marketing channel’s efficiency, and you’ll constantly lose money.

6.) The Profit Report

You can use this module for quickly determining your Gross Profit for a given time period. Easily compare to the previous period and the previous year. Also, you can understand how your Gross Profit came together by looking at the set of corresponding sub-KPIs.

Required for this report to work

  • Connected store
  • COGS data entered at the store admin
  • (Revenue generated for the time frame examined)

Start your 14 day Risk-FREE TRIAL TODAY!

Conversific help you optimize your traffic and conversion, gather better data and grow online sales 📈

Try Conversific Now