How to Select Convenience Products for Your Store

Reading Time: 5 minutes How to Select Convenience Products for Your Store Amanda Winstead Min. Read Running an eCommerce store is no easy feat. You’re in constant competition with anywhere from 12-24 million other sites, even if you have chosen a quiet niche to sell within, there is still a lot of stores to compete with. How and what … Read more How to Select Convenience Products for Your Store

How to Find Winning Products Easily – A shopify Guide 2021

find winning products

Reading Time: 5 minutes How to Find Winning Products Easily – A shopify Guide for 2021 Richard Johnson Min. Read Whether you are drop shipping with Shopify or just looking to add new products to a niche Shopify store, finding winning products that are untapped can be a struggle.   There are 3rd party apps that can help you here, … Read more How to Find Winning Products Easily – A shopify Guide 2021

Pro Ways to Maximize Loyalty Program Engagement

Loyalty programs

Reading Time: 5 minutes Pro Ways to Maximize Loyalty Program Engagement Rakshit Hirapara Min. Read Using a loyalty program solution is an excellent idea to attract and retain more customers for your business. It also helps to recruit customer advocates. But, you will not gain the incredible interactions until, and unless the loyalty program used is user-centric. If you … Read more Pro Ways to Maximize Loyalty Program Engagement

Technical Tips for eCommerce SEO

Reading Time: 5 minutes Technical Tips for eCommerce SEO Nellie Marteen Min. Read Technical SEO for an eCommerce website is a must-to-do activity. It not only improves visibility on the search results but also allows shoppers to easily navigate through the website. Below we provide some top tips that boost SEO score for an ecommerce site. Have a look … Read more Technical Tips for eCommerce SEO

How to Identify + Leverage Customer Pain Points

Reading Time: 6 minutes How to Identify + Leverage Customer Pain Points Richard Johnson Min. Read On an instinctive level we have evolved as humans to avoid every kind of pain, simply because pain, often led to danger or death. While those extremes suffered in the past are infrequent today, the instinctive responses to pain remain, affecting every decision … Read more How to Identify + Leverage Customer Pain Points

7 Customer Retention Strategies to Improve Loyalty Metrics

customer retention strategies

Reading Time: 10 minutes 7 Customer Retention Strategies to Improve Loyalty Metrics Jake Min. Read Customer acquisition costs (CAC) have been steadily rising year on year. From 2013 to 2018 the cost of acquiring customers went up 50% across both B2B and B2C businesses. This trend was exacerbated by the pandemic with exception of a small number of industries … Read more 7 Customer Retention Strategies to Improve Loyalty Metrics

The Hero’s Journey – Storyselling Products or Services

the hero's journey

Reading Time: 5 minutes The Hero’s Journey – Storyselling Products or Services Min. Read Whether your eCommerce business thrives or not highly depends on your story-telling and storyselling capabilities. Not only are you responsible for understanding and telling your customers’ stories, but you’re also equally responsible for telling the story of your products and services. One way to ensure … Read more The Hero’s Journey – Storyselling Products or Services

How UX Design Can Increase Conversion Rate

ux design

Reading Time: 4 minutes How UX Design Can Increase Conversion Rates Min. Read There are many requirements your web design has to fulfill, apart from just being beautiful. For example, problems related to “CLS issues” or “LCP issues” have a huge impact on SEO, but are preventable by good UX Design, – it needs to be SEO-friendly. The marketing … Read more How UX Design Can Increase Conversion Rate

Market Segmentation 101: Psychographic + Behavioral Segmentation

Reading Time: 8 minutes Market Segmentation: Psychographic + Behavioral Segmentation Min. Read The increasing costs of social advertising and the huge reduction of social organic reach, in combination with the consequences of a mobile first world, causing falling engagement and shorter time on page.  This perfect storm has meant that eCommerce is becoming more competitive, and to counter greater … Read more Market Segmentation 101: Psychographic + Behavioral Segmentation

Top Digital Marketing Trends Making a Splash This Year

Reading Time: 6 minutes Top Digital Marketing Trends Making a Splash This Year Min. Read There are two broad digital marketing trends emerging in the world today, one of which is consumer-led and the other the more technical side of marketing. Both are just as influential. Here are five of the biggest ways these two trends are manifesting themselves, … Read more Top Digital Marketing Trends Making a Splash This Year