Why SLA’s With Video Assistance Are so Valuable

Reading Time: 10 minutes Why SLA’s With Video Assistance are Invaluable Min. Read Are you selling into a well-established crowded market?  Is your brand recognition less than optimal?  If so, then you have probably considered selling your product at a discount vs. the leading brands.  However, this can be a mistake.  Alternatively, why not add value to your product … Read more Why SLA’s With Video Assistance Are so Valuable

Understanding the Consumer Buyer Process

Reading Time: 7 minutes Understanding the Consumer Buyer Process Richard Johnson Min. Read How great is the difference between wanting something and needing something?  For example, do you need a new car or do you want a new car?  There are many possible contributing factors to any such a purchasing decision. You might want or/and need a car. Or … Read more Understanding the Consumer Buyer Process

Improve Personalization with Buyer Persona Insights (Top 7)

Reading Time: 8 minutes Improve Personalization with Buyer Persona Insights (Top 7) Dhruv Mehta Min. Read Creating a well-researched buyer persona to boost sales is similar to asking customers to provide their ‘size’ when adding items to the cart–absolutely essential. Whether you wish to increase your bottom line or drive user happiness via personalization, buyer persona delivers on all … Read more Improve Personalization with Buyer Persona Insights (Top 7)

Market Positioning for Shopify Success

Reading Time: 9 minutes Market Positioning – Greatest Point of Shopify Store Failure? Min. Read Success when launching a new product to your Shopify store is dependent upon many factors, more often than not, these factors are concerned with Market Positioning. This would include  competitor research, branding and product marketing strategy and implementation in all its facets. Consequently, in … Read more Market Positioning for Shopify Success

Whats Next? The Social Media Marketing World in 2021

Reading Time: 6 minutes What’s Next in the Social Media Marketing World [2021] Min. Read Today, Social media marketing implies using social media platforms like Facebook, LinkedIn, YouTube, Instagram, Pinterest, etc., to create an awareness of the brand, build trust, drive sales, and increase the website traffic.  Brands post content on their social media profiles to engage the audience, … Read more Whats Next? The Social Media Marketing World in 2021

11x Best Free Video Marketing Tools Out There in 2021

Reading Time: 6 minutes 11x Best Video Marketing Tools Min. Read Digital video marketing is considered one of the most effective ways of promoting and launching both products and brands nowadays.  Based on customer analytics data, any organization can create bespoke messages to influence, attract and educate their consumer groups by using attractive videos. In recent years, videos have … Read more 11x Best Free Video Marketing Tools Out There in 2021

Shopify vs Amazon – Which is Best for Building a Brand

Shopify vs amazon

Reading Time: 7 minutes Shopify vs Amazon – Which is Best for Building a Brand Min. Read When deciding where to sell its products, a business has many options to consider including the most commonly used and the biggest, Shopify and Amazon.   There are many great reasons to sell on Amazon, just as there are many good reasons to … Read more Shopify vs Amazon – Which is Best for Building a Brand