10 Ways To Boost Your Shopify Sales
Table of Contents
Strategically Utilize Customer Reviews
While collecting customer reviews may seem easy – too easy for something to do – doing so can actually help you boost your Shopify sales. If properly placed on your site, product reviews can be the difference between a sale and someone abandoning their cart.
Reviews not only serve as the motivator for people to buy your product, but they also provide shoppers with a sense of trust that can help them make the choice of actually buying the product.
In short, customer reviews serve as proof of people not only using a product, but also how satisfied they are with said product. All you have to do is display these reviews above the fold on product pages, so that users can see them. Or, you can place a star-rating icon in the header of your site, so that the reviews can be seen on all pages.
Did you know that only 2% of customers convert on their first visit to your online store? That’s where retargeting comes in!
Retargeting involves storing anonymous cookies with that track your users’ journey around the web, which then allows you to re-target them with your ads on other sites. Although this technique gets overlooked, retargeting is actually remarketing to your users. Yes, remarketing lets you re-engage with customers who have browsed your products, abandoned their carts, and or left without converting.
NOTE: There are several types of retargeting technology, website-based retargeting technologies (such as OptiMonk) and offsite remarketing – which is PPC and social media advertising. The former improves the outcome of the later. Conversion Rate Optimization and AB testing are essential for both.
Implementing cookies and pixels can help you learn more about your potential customers, which can later be used in your remarketing campaigns across Facebook and Google Networks, effectively boosting Shopify sales on your end.
Build A Retail App
With many users browsing on smartphones all the time, most brands need to get on board with this evolution in advertising and marketing. In other words, brands must be able to reach their users on their preferred devices.
If you have a loyal customer base (or want one), give them what they want on their preferred device by creating a retail app that they can visit, rather than have to browse the Internet for you.
A retail app lets you offer loyalty programs and perks that are exclusive to app users. With user-friendly navigation and availability, your app can be a time-saver for users, and have them coming back for more.
Upsell And Cross-Sell
First, know the difference between upselling and cross-selling:
- Upselling is when you introduce your customers with more advanced versions of product(s) that they’re looking at.
- Cross-selling is when you suggest additional products that are related to the original product that users are looking at.
When done correctly, upselling and cross-selling will not only benefit you – the salesperson – but also, more importantly, the consumer, because they help you get more value for each customer.
Share On Social Media
What better way to promote your E-commerce business than on social media? The truth is, the more your business is on social media, the more likely people will see it, since many users take up platforms like Facebook, Instagram, etc. Therefore, it’s important to share your products directly from the social media pages created for said products.
One of the best ways to share on social media is by including a social share button on your online store and website, which allows you to leverage social platforms to create much-needed buzz about your products, and encourage recommendations.
Share Posts From Users/Customers
People tend to share things that they like and or are important for others to see on social media. Therefore, you should use this user-generated content to your advantage.
Sharing this kind of content (i.e. photos, videos, etc.) from your customers can help people feel more confident in their decision to buy from you. The more honest and positive feedback from satisfied customers that people see, the more likely they are to buy that amazing product.
Remember: always ask customers permission, if you want to repost their posts onto your platform. If all goes well, you can share this content on your social media channels, emails, blogs, and or product pages.
Notify About Abandoned Carts
Did you know that nearly 70% of people abandon their carts before they complete their checkout? With that said, sending cart abandonment emails is essential.
These emails remind customers that they still have items in their carts, and gives them an easy link that will send them back to take further action.
Here are some of the best practice for sending cart-recovery emails:
- Sending a series of emails, with the first email sent within 1 hour of the cart being abandoned, and then 3 or 4 emails over the coming days
- Testing emails to make sure that they work
- Personalizing these emails by showing the products the customer was interested in, and or using personalization tags like [customer name] to ensure the email is relevant and customized.
Creating Downloadable Content
Who doesn’t love freebies, especially if they’re digital? While physical freebies are still popular, digital goods are also effective to win over consumers.
So, once you’ve started creating blog content, you’ll learn what works for your audience, and what doesn’t work. With the things that do work, you can create more detailed and in-depth content that your audience loves, and turn it into a downloadable offer, such as a free e-book which people can get for free in exchange for an email address.
Utilizing ChatBots + Live Chat
Nowadays, no one wants to be left on hold to speak to a representative on the phone to report an issue. In fact, it’s common sense that the customer be helped right away. That’s where live chat comes in.
A live chat app gives you the opportunity to get to customers’ inquiries in real time. As a result, you’re able to do the following:
- Get a hold of your buyers more quickly
- Enables you to assist customers with any obstacles that they may be facing, AND
- Allows you to gain more eCommerce conversions from your website, versus not having a chatbot
And for those occasions when live chat is not available, then make sure you have a Chatbot, that is programmed to be conversational.
For example, friendly greetings can make that first impression count, as well as the use of polite (but still conversational) language for customers to understand.
The chatbot should guide those seeking help to either an information resource or/and get an email address to enable further correspondence.
Ensuring Great Security
Are you trying to win over consumers that might not believe that your eCommerce site is secure? Not to worry! You can definitely change that!
It’s not surprising that shoppers want their shopping experiences to be secure without the worry of their payment and or personal info being compromised out of nowhere after making a purchase. Therefore, it’s important to make your site as secure as possible.
Make it your job to include security logos and badges to show consumers that their data safety matters. Make sure that such logos and trust badges are shown on the checkout pages, as a means to remind shoppers that they’re visiting a trusted and secure site.
Just remember building trust is not just about shiny trust badges, its also about having a fair returns policy with clear terms and conditions. Build a Shopify store brand your customers will want to share!
BONUS: Strategizing On Offers And Discount
Finally, let’s not forget the offers and discounts!
Since social media has made it possible for brands and companies to have a direct connection with their customers and clients. In addition, consumers love it when they have opportunities to save money on the products and services that they love. So why not take advantage of this desire from consumers?
To improve your chances of maximizing your conversion rates, consider giving your customers offers and discounts every once in a while. However, do so strategically in the following ways:
- Based on an adequate posting schedule
- Based on your audience (i.e. new clients, existing customers, etc.), AND
- Based on the product(s) or service(s) that you want to promote
While there are three types of discounts exist – store credits, percentage discount, and dollar-based ones – it’s still important to remember that you can’t just sprinkle these offers and discounts like salt. Instead, you have to have that legitimate sense of urgency, so that your customers can truly take quicker action and buy your product or service faster. Once you have a good handle on when to post about these specials, you’ll improve your eCommerce conversion rates.
We hope that these 10 tips are useful, as you work to boost your Shopify sales in your eCommerce business. Whether you combine tips, use one or two tips, or happen to use all of them – that’s all up to you. Whichever works best for you, go for it.
In truth, there really is no “one-size-fits-all” model, when it comes to the eCommerce market, which tends to evolve over time. So, don’t be afraid to try out these tips and, again, see which one(s) are right for you.
Just remember there are Shopify apps for just about every strategy you care to think of. Take time to research the right apps for your business and use Conversific to make the most of your Shopify and Google analytics data.
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