Scaling Up Shopify? Focus on Customers Jobs to be Done

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Reading Time: 7 minutes Scaling Up Shopify? Focus on Customers Jobs to be Done Min. Read Putting oneself in the shoes of the customer in order to understand the customer journey is a necessary step for every business, just as eliciting customer feedback is through customer surveys. Both are effective strategies for improving the customer experience.  However, when scaling … Read more Scaling Up Shopify? Focus on Customers Jobs to be Done

Why Use Google Analytics + Shopify Analytics?

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Reading Time: 7 minutes Why Use Google Analytics For Shopify? Min. Read Let’s start with a dose of reality here, understanding your customers takes time, and data.  If you want to beat the average conversion rate you need to segment and personalize what you offer.   Shopify has its own analytics, so why use Google Analytics for Shopify? Two key … Read more Why Use Google Analytics + Shopify Analytics?

How to Interpret Your Shopify Google Analytics

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Reading Time: 5 minutes How to Interpret Your Shopify Google Analytics Richard Johnson Min. Read If you are reading this article, then you have already started down the path of implementing Shopify Google Analytics.  This transition away from reliance on Shopify Analytics alone tends to happen after realizing that the analytics supplied with the basic and standard Shopify accounts are … Read more How to Interpret Your Shopify Google Analytics

How to Achieve eCommerce Success via Data – KPI Reports + Reporting

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Reading Time: 5 minutes What is a Key Performance Indicator Report? – Shopify KPI Reports Min. Read Whether you are a novice or a pro at ecommerce, when it comes to interpreting data, KPI reports are central to understanding your customers.  There is always something new to learn.   This is especially true at the cutting edge of ecommerce, with … Read more How to Achieve eCommerce Success via Data – KPI Reports + Reporting

Why Use Smart Goals Google Analytics With Shopify?

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Reading Time: 6 minutes Why Use Google’s Smart Goals App With Shopify? Min. Read Most eCommerce stores fail, its a sad fact but Google is trying to help, one app is designed to help ecommerce store owners to improve Adword performance.  The smart goals google analytics app is aimed at helping the large number of ecommerce (including Shopify) stores that … Read more Why Use Smart Goals Google Analytics With Shopify?