How to Ace Content Strategy + Reach Business Goals Faster.

Reading Time: 5 minutes How to Ace Content Strategy & Reach Your Business Goals Faster Min. Read “Why aren’t my sales what they should be?” This is a question that keeps many business people up at night. And this problem—falling short of sales potential—doesn’t discriminate. It doesn’t care whether you sell products or services, or whether you do business … Read more How to Ace Content Strategy + Reach Business Goals Faster.

Why Add Google Analytics to Shopify?

Customer Engagement and Customer Retention: An Inverse Relationship

Reading Time: 7 minutes Why Add Google Analytics to Shopify? Richard Johnson Min. Read For ecommerce retailers and more specifically, Shopify retailers competition is fierce, every small advantage can bring a disproportionate improvement in website traffic and sales.  Installing Advanced Google Analytics is the simplest and easiest way to learn about your customers, which in turn enables you to … Read more Why Add Google Analytics to Shopify?

Does Shopify Shop Pay – Make Shopify Payments Worth Using?

shopify-payments+shop-pay

Reading Time: 6 minutes Does Shopify Shop Pay – Make Shopify Payments Worth Using? Min. Read Accelerated checkouts are nothing new. Anyone familiar with conversion rate optimization has looked at optimizing their checkout process, but optimizing payment processing is something else, another important process that can really improve your Shopify conversion rate. It’s not easy to change PSP.  The … Read more Does Shopify Shop Pay – Make Shopify Payments Worth Using?

What is Customer Analytics, Analysis + Behavioral Segmentation Model

Customer Analysis + Customer analytics

Reading Time: 10 minutes What is Customer Analytics, Analysis – Behavioral Segmentation Model Min. Read Customer analytics enables retailers to better understand their audience by making visible consumer patterns.  By breaking it down to different groups according to customer behavior or what is often referred to as behavioral segmentation retailers can better communicate with the customers. Customer analytics greatly … Read more What is Customer Analytics, Analysis + Behavioral Segmentation Model

State of Marketing Report 2020 – Post COVID-19

Reading Time: 20 minutes State of Marketing Report 2020 Post-COVID-19 Min. Read Just before the COVID-19 became a Pandemic, Hubspot published their “State of Marketing 2020 Report”, which let’s face it, is the go to guide for professional marketers worldwide. Although not specifically written for eCommerce, it has some great insights which are highly relevant to ecommerce marketing.  This … Read more State of Marketing Report 2020 – Post COVID-19

How E Mail Marketing Increases Conversion In Each Marketing Funnel Stage

marketing funnel creators

Reading Time: 6 minutes How E-Mail Marketing Increases Conversion In Each Marketing Funnel Stage Min. Read Email marketing is a digital marketing technique, which aims to engage new leads, convert these leads to customers and form a permanent, loyal relationship between the company and the customers. The ultimate goal of email marketing is to drive sales through the roof … Read more How E Mail Marketing Increases Conversion In Each Marketing Funnel Stage

Net Profit – Alternatives to the Shopify Profit and Loss Report?

net profit report

Reading Time: 9 minutes Why Net Profit Gross Profit Are No.1 Ecommerce Metric Min. Read Focusing on Sales / Revenue only with no understanding of what your true Profit is could be a recipe for financial difficulty or disaster even (especially in 2020, when COVID19 could make or break your business 😷). Higher revenue doesn’t always translate into higher … Read more Net Profit – Alternatives to the Shopify Profit and Loss Report?

How to Add Products to Shopify – Migrating to Shopify

Reading Time: 7 minutes Switching to Shopify + How to Add Products to Shopify Min. Read Choosing to migrate away from any ecommerce platform to another is a stressful proposition at the best of times. Concerns over data + ownership, decisions about how to add products to Shopify, manage the analytics, tool integrations and concerns about scalability weigh heavily … Read more How to Add Products to Shopify – Migrating to Shopify

How to Better Manage Multiple Shopify Stores

managem-multiply-shopify-stores

Reading Time: 7 minutes How to Manage Multiple Shopify Stores Min. Read There are several great reasons to open multiple Shopify stores.  The most common scenario is when a business has success with specific products other than their core products, in many cases its better to create a niche store and grow from there. This is instead of adding … Read more How to Better Manage Multiple Shopify Stores