Are You Looking at Shopify Alternatives – Read This First!

Reading Time: 4 minutes To Those Looking for Shopify Alternatives Min. Read Shopify is a powerful eCommerce platform; however, it’s far from perfect.  You should consider the Shopify alternatives especially with regards to specific features. One issue is that their reporting and dashboard provision is limited to Shopify Data only; the problem is that the world outside of their … Read more Are You Looking at Shopify Alternatives – Read This First!

How to create a high converting Shopify sales funnel

marketing funnel creators

Reading Time: 9 minutes How to Create a High Converting Shopify Sales Funnel Min. Read A common mistake Shopify store owners make is to apply technology in the form of Shopify apps without understanding how to implement the technology in relation to their business model.  More specifically, how to build a Shopify sales funnel for their business.  In this … Read more How to create a high converting Shopify sales funnel

Understanding the Consumer Buyer Process

Reading Time: 7 minutes Understanding the Consumer Buyer Process Min. Read How great is the difference between wanting something and needing something?  For example, do you need a new car or do you want a new car?  There are many possible contributing factors to any such a purchasing decision. You might want or/and need a car. Or you might … Read more Understanding the Consumer Buyer Process

How to Find Winning Products Easily – A shopify Guide 2021

find winning products

Reading Time: 5 minutes How to Find Winning Products Easily – A shopify Guide for 2021 Min. Read Whether you are drop shipping with Shopify or just looking to add new products to a niche Shopify store, finding winning products that are untapped can be a struggle.   There are 3rd party apps that can help you here, for example … Read more How to Find Winning Products Easily – A shopify Guide 2021

Customer Analysis – Terminology Confusion

Reading Time: 10 minutes Customer Analysis – Terminology Confusion? Min. Read For Shopify merchants, the purpose of customer analysis is to understand how their audience spends their time using their Shopify store. This can be done by analyzing customer data, it might be Google analytics data or customer surveys results for example, or any data that can provide an … Read more Customer Analysis – Terminology Confusion

How to Identify + Leverage Customer Pain Points

Reading Time: 7 minutes How to Identify + Leverage Customer Pain Points Min. Read  On an instinctive level we have evolved as humans to avoid every kind of pain, simply because pain, often led to danger or death. While those extremes suffered in the past are infrequent today, the instinctive responses to pain remain, affecting every decision we make. … Read more How to Identify + Leverage Customer Pain Points

Market Segmentation 101: Psychographic + Behavioral Segmentation

Reading Time: 8 minutes Market Segmentation: Psychographic + Behavioral Segmentation Min. Read The increasing costs of social advertising and the huge reduction of social organic reach, in combination with the consequences of mobile first world, with falling engagement and shorter time on page; this perfect storm has meant that eCommerce is becoming more competitive. To counter greater competition, greater … Read more Market Segmentation 101: Psychographic + Behavioral Segmentation

How Conversion Rate Optimization Increases Sales

Conversion Rate Optimization

Reading Time: 10 minutes Increase Sales with Ecommerce Conversion Rate Optimization Min. Read The biggest difference between you and your competitors is how you choose to differentiate yourself from your competitors. This means building a brand for your chosen audience and then communicating with your chosen audience segments with personalizing messages to reflect their interests, motivation, pain points and … Read more How Conversion Rate Optimization Increases Sales

How to Optimize Your Checkout Page to Reduce Cart Abandonment

checkout-page

Reading Time: 6 minutes How to Optimize Your Checkout Page to Reduce Cart Abandonment Min. Read By the time a visitor is on your checkout page, then they are for the most part, already in the right emotional mindset to buy, they have been sold on your product, all they need to do is complete the checkout page and … Read more How to Optimize Your Checkout Page to Reduce Cart Abandonment

How to get Repeat Customers on Shopify

repeat sales

Reading Time: 6 minutes How to Convert the Returning into Repeat Customers Min. Read Running a Shopify store sometimes feels like being on a hamster wheel that never stops, a never ending loop of advertising, customer acquisition, sales and, yes sometimes loss. There are both great highs and some lows.  In order to get more highs than lows you … Read more How to get Repeat Customers on Shopify