How To Integrate POS Apps With The Shopify App Bridge

Ecommerce Business

Reading Time: 4 minutes The Benefits Of POS Apps + How To Integrate Them With The Shopify App Bridge Min. Read Very often, online merchants find it difficult to make technology decisions that can grow their business. This is part of the reason Shopify started: to take the stress out of building Point of Sale (POS) apps. However, with … Read moreHow To Integrate POS Apps With The Shopify App Bridge

PROFIT – The #1 metric for eCommerce to follow in COVID19 times ​

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Reading Time: 9 minutes PROFIT – The #1 metric for eCommerce to follow in COVID19 times Min. Read Focusing on Sales / Revenue only with no understanding of what your true Profit is could be a recipe for financial difficulty or disaster even (especially in 2020, when COVID19 could make or break your business 😷). Higher revenue doesn’t always … Read morePROFIT – The #1 metric for eCommerce to follow in COVID19 times ​

Switching to Shopify + Bulk adding Products to Shopify

Reading Time: 6 minutes Switching to Shopify + Bulk adding Products to Shopify Min. Read Choosing to migrate away from any ecommerce platform to another is a stressful proposition at the best of times. Concerns over data + ownership, analytics, and scalability weigh heavily on the mind. The truth is, – no matter how well you plan for such … Read moreSwitching to Shopify + Bulk adding Products to Shopify

How to Better Manage Multiple Shopify Stores

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Reading Time: 6 minutes How to Manage Multiple Shopify Stores Min. Read There are several great reasons to open multiple Shopify stores.  The most common scenario is when a business has success with specific products and rather than adding more of the same, potentially dramatically altering an existing store potentially alienating the existing client base, it is better to … Read moreHow to Better Manage Multiple Shopify Stores

Scaling Up Shopify? Focus on Customers Jobs to be Done

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Reading Time: 7 minutes Scaling Up Shopify? Focus on Customers Jobs to be Done Min. Read Putting oneself in the shoes of the customer in order to understand the customer journey is a necessary step for every business, just as eliciting customer feedback is through customer surveys. Both are effective strategies for improving the customer experience.  However, when scaling … Read moreScaling Up Shopify? Focus on Customers Jobs to be Done

Why Use A Third Party Shopify Analytics App?

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Reading Time: 5 minutes Why Use A Third Party Shopify Analytics App? Min. Read Let’s start with a dose of reality here, understanding your customers takes time, and data.  If you want to beat the average you need to segment and personalize what you offer.  This is difficult, even with Shopify Analytics, especially if you are not a data … Read moreWhy Use A Third Party Shopify Analytics App?

How to Interpret Your Shopify Google Analytics

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Reading Time: 5 minutes How to Interpret Your Shopify Google Analytics Richard Johnson Min. Read If you are reading this article, then you have already started down the path of implementing Shopify Google Analytics.  This transition away from reliance on Shopify Analytics tends to happen after realizing that the analytics supplied with the basic and standard Shopify accounts are inadequate … Read moreHow to Interpret Your Shopify Google Analytics

What is a Key Performance Indicator Report (KPI Report)?

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Reading Time: 5 minutes What is a Key Performance Indicator Report (KPI Report)? Min. Read Whether you are a novice or a pro at ecommerce, when it comes to interpreting data, KPI reports are central to understanding your customers.  There is always something new to learn.   This is especially true at the cutting edge of ecommerce, with Ecommerce platforms … Read moreWhat is a Key Performance Indicator Report (KPI Report)?

Why Use Google Smart Goals With Shopify?

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Reading Time: 6 minutes Why Use Google Smart Goals With Shopify? Min. Read Googles smart Goal feature is designed to help ecommerce store owners to improve Adword performance, and is a revolutionary analytics product aimed at helping the large number of ecommerce (including Shopify) stores that fail each year.   Specifically, it helps the large majority that fail because they … Read moreWhy Use Google Smart Goals With Shopify?