Does Shopify Shop Pay – Make Shopify Payments Worth Using?

shopify-payments+shop-pay

Reading Time: 6 minutes Does Shopify Shop Pay – Make Shopify Payments Worth Using? Min. Read Accelerated checkouts are nothing new. Anyone familiar with conversion rate optimization has looked at optimizing their checkout process, but optimizing payment processing is something else, another important process that can really improve your Shopify conversion rate.  It’s not easy to change PSP.  The … Read moreDoes Shopify Shop Pay – Make Shopify Payments Worth Using?

What is Customer Analytics, Analysis + Behavioral Segmentation Model

Customer Analysis + Customer analytics

Reading Time: 9 minutes What is Customer Analytics, Analysis – Behavioral Segmentation Model Min. Read Customer analytics greatly improves corporate performance for those who use it often, this was the takeaway from a survey carried out by McKinsey way back in 2013. Today in 2020, in the midst of the COVD-19 pandemic, nowhere is this more evident than in … Read moreWhat is Customer Analytics, Analysis + Behavioral Segmentation Model

State of Marketing Report 2020 – Post COVID-19

ecommerce marketing

Reading Time: 20 minutes State of Marketing Report 2020 Post-COVID-19 Min. Read Just before the COVID-19 became a Pandemic, Hubspot published their “State of Marketing 2020 Report”, which let’s face it, is the go to guide for professional marketers worldwide. Although not specifically written for eCommerce, it has some great insights which are highly relevant to ecommerce marketing.  This … Read moreState of Marketing Report 2020 – Post COVID-19

How E Mail Marketing Increases Conversion In Each Marketing Funnel Stage

marketing funnel creators

Reading Time: 6 minutes How E-Mail Marketing Increases Conversion In Each Marketing Funnel Stage Min. Read Email marketing is a digital marketing technique, which aims to engage new leads, convert these leads to customers and form a permanent, loyal relationship between the company and the customers. The ultimate goal of email marketing is to drive sales through the roof … Read moreHow E Mail Marketing Increases Conversion In Each Marketing Funnel Stage

Net Profit, the #1 Metric for eCommerce During COVID19 Times ​

net profit report

Reading Time: 9 minutes Net Profit is the #1 metric for eCommerce During COVID19 times Min. Read Focusing on Sales / Revenue only with no understanding of what your true Profit is could be a recipe for financial difficulty or disaster even (especially in 2020, when COVID19 could make or break your business 😷). Higher revenue doesn’t always translate … Read moreNet Profit, the #1 Metric for eCommerce During COVID19 Times ​

How to Add Products to Shopify – Migrating to Shopify

Reading Time: 6 minutes Switching to Shopify + Bulk adding Products to Shopify Min. Read Choosing to migrate away from any ecommerce platform to another is a stressful proposition at the best of times. Concerns over data + ownership, analytics, and scalability weigh heavily on the mind. The truth is, – no matter how well you plan for such … Read moreHow to Add Products to Shopify – Migrating to Shopify

How to Better Manage Multiple Shopify Stores

managem-multiply-shopify-stores

Reading Time: 7 minutes How to Manage Multiple Shopify Stores Min. Read There are several great reasons to open multiple Shopify stores.  The most common scenario is when a business has success with specific products other than their core products and rather than adding more of the same, potentially dramatically altering an existing store, it is better to open … Read moreHow to Better Manage Multiple Shopify Stores

Scaling Up Shopify? Focus on Customers Jobs to be Done

jobs to be done

Reading Time: 7 minutes Scaling Up Shopify? Focus on Customers Jobs to be Done Min. Read Putting oneself in the shoes of the customer in order to understand the customer journey is a necessary step for every business, just as eliciting customer feedback is through customer surveys. Both are effective strategies for improving the customer experience.  However, when scaling … Read moreScaling Up Shopify? Focus on Customers Jobs to be Done

Why Use Google Analytics For Shopify Analytics?

third-party-shopify-app-2

Reading Time: 6 minutes Why Use Google Analytics For Shopify? Min. Read Let’s start with a dose of reality here, understanding your customers takes time, and data.  If you want to beat the average you need to segment and personalize what you offer.  This is difficult, even with Shopify Analytics, especially if you are not a data native.  The … Read moreWhy Use Google Analytics For Shopify Analytics?