How UX Design Can Increase Conversion Rate

ux design

Reading Time: 4 minutes How UX Design Can Increase Conversion Rates Min. Read There are many requirements your web design has to fulfill, apart from just being beautiful. For example, problems related to “CLS issues” or “LCP issues” have a huge impact on SEO, but are preventable by good UX Design, – it needs to be SEO-friendly. The marketing … Read more How UX Design Can Increase Conversion Rate

Market Segmentation 101: Psychographic + Behavioral Segmentation

Reading Time: 8 minutes Market Segmentation: Psychographic + Behavioral Segmentation Min. Read The increasing costs of social advertising and the huge reduction of social organic reach, in combination with the consequences of a mobile first world, causing falling engagement and shorter time on page.  This perfect storm has meant that eCommerce is becoming more competitive, and to counter greater … Read more Market Segmentation 101: Psychographic + Behavioral Segmentation

Top Digital Marketing Trends Making a Splash This Year

Reading Time: 6 minutes Top Digital Marketing Trends Making a Splash This Year Min. Read There are two broad digital marketing trends emerging in the world today, one of which is consumer-led and the other the more technical side of marketing. Both are just as influential. Here are five of the biggest ways these two trends are manifesting themselves, … Read more Top Digital Marketing Trends Making a Splash This Year

How Conversion Rate Optimization Increases Sales

Conversion Rate Optimization

Reading Time: 10 minutes Increase Sales with Ecommerce Conversion Rate Optimization Min. Read The biggest difference between you and your competitors is how you choose to differentiate yourself from your competitors. This means building a brand for your chosen audience and then communicating with your chosen audience segments with personalizing messages to reflect their interests, motivation, pain points and … Read more How Conversion Rate Optimization Increases Sales

How to Optimize Your Checkout Page to Reduce Cart Abandonment

checkout-page

Reading Time: 6 minutes How to Optimize Your Checkout Page to Reduce Cart Abandonment Min. Read By the time a visitor is on your checkout page, then they are for the most part, already in the right emotional mindset to buy, they have been sold on your product, all they need to do is complete the checkout page and … Read more How to Optimize Your Checkout Page to Reduce Cart Abandonment

Guide to Marketing Your Shopify Store on Tiktok

Shopify Store on Tiktok

Reading Time: 7 minutes The Quick-Fire Guide to Marketing Your Shopify Store on TikTok Min. Read TikTok is massive right now, and as a business trying to make sales, there few places available that can get you the reach and return as TikTok does. Any piece of content has the potential to go viral to millions of people, the … Read more Guide to Marketing Your Shopify Store on Tiktok

How to get Repeat Customers on Shopify

repeat sales

Reading Time: 6 minutes How to Convert the Returning into Repeat Customers Min. Read Running a Shopify store sometimes feels like being on a hamster wheel that never stops, a never ending loop of advertising, customer acquisition, sales and, yes sometimes loss. There are both great highs and some lows.  In order to get more highs than lows you … Read more How to get Repeat Customers on Shopify

A Guide to Mobile Conversion Optimization

mobile conversion

Reading Time: 5 minutes Guide to Mobile Conversion Optimization Min. Read A mobile first approach to ecommerce is no longer optional, it is a necessity, both a customer and Google requirement.  Google now prioritizes websites with a good mobile experience in the Google search results, while penalizing those that do not.  In order to optimize your customer experience, you’ll … Read more A Guide to Mobile Conversion Optimization

How to increase Your Shopify Average Order Value (AOV)

aov average order value

Reading Time: 7 minutes How to increase Your Shopify Average Order Value (AOV) Min. Read There are many different eCommerce KPIs, each supplying a vital piece of the success puzzle.  Like any puzzle, its up to you to put the pieces together.  Your average order value or for short AOV, is a big piece of that puzzle, an important … Read more How to increase Your Shopify Average Order Value (AOV)